Activatr is a corporate startup program where some of the biggest german companies, like Porsche and Bosch, work closely together with startup talents on some of the companies innovation challenges. As part of the founding team, we were asked to create a design for the brand and website, which represents both startup and corporate world, in a playfull and fun way.
A unique and memorable logotype that is strong enough to stand on its own. Bold, smart and clean.
We have avoided to use corporate and startup stereotypes to differentiate us from the comon accelerator programs.
We worked with rich illustrations representing the new ecosystem that is formed by the program.
The result is an easily recognisable brand identity that embodies the values of the company and a clean and engaging website, that captures the programs new thinking of corporate startup innovation.
Activatr is redefining corporate startup progarms and breaking down barriers between the corporate and the startup world ; the new brand experience and website represents that energy and pioneer spirit. Check ot the website below to see it by yourself!Visit activatr